PROJECT NAME HIDE AND SEEK
CATEGORY BRANDING, PACKAGING, ART DIRECTIONS, AND PRINTING
OBJECTIVE _ To create a film festival for Nancy Meyers who is a romantic-comedy movie director. The goal of this project was to create an art direction and come up with an integrated system of branded materials. The target audience consisted of Nancy Meyers film fans, film students, and people interested in film festivals.
SOLUTION _ The festival was about celebrating Nancy Meyers and women who are pioneers in their career, or who give up their goal for pursuing romance. The idea behind the films: successful modern women who hide themselves in their work, struggle through awkward yet whimsical situations and eventually realize the important balance between their relationships and their careers. In the end, they must bravely confront their desire for love. To replicate the feminine and powerful scope of the women, the logo and typeface choices were mixed with a hand-written font and a sans serif font. The photography showed the whimsical moments of the women, and the graphic elements reflected the unstable time in the women’s lives.