Pan Am Rebrand
Branding, Brand Strategy, Printing
The project required to revive a dying brand and bring it back to life with a new brand, new look, new audience, and new possibilities.
Pan American World Airways, commonly known as Pan Am, was the principal and largest international air carrier in the U.S. from 1927 until its collapse in 1991. In the past, Pan Am created many innovations. Now, the new Pan Am will expand from international airlines to connect people to the new and global experience. In order to achieve this, the color palette used is bright, refreshing, and energetic. The layout and logo designs are clean and simple, yet colorful, which reminds people the new Pan Am has sharp and innovative possibilities.